Our philosophy

The philosophy behind Blanche Box is to start with a blank canvas, pull together years of experience and contacts, identify your pain points, and develop a strategy to achieve your business goals and build your brand.

A holistic approach

Blanche Box looks at your business and marketing holistically, not in isolation. We evaluate all areas of your business and ensure goals are economically, environmentally and socially sound and that your team is connected and invested.

So, who is behind Blanche Box?

Sami, Lucy and Amy are Blanche Box. Although they are a small team they make up for their size with creativity and tenacious drive to see their clients succeed.

Sami is a seasoned business and marketing leader who has been working in multi-million-dollar businesses for the past 16 years. Sami’s experience started on the east coast of Australia and saw her move to South Australia 15 years ago. Since that time, she has helped grow businesses and brands alike to achieve great success.

Sami founded Blanche Box in 2015 after seeing the need for a boutique style consultancy to help brands cut through the clutter and get the right advice first time. Lucy then joined as an intern in 2018 before being embedded in BB ethical approach. Amy had been an extension of BB for years’ before officially joining the team in 2021.

BB live for creating new brands and communicating their point of difference.


Fav podcast: ‘The Mentor’ by Mark Bouris.

Sami has over 18 years’ experience in creating, evolving and providing a strategic lens to businesses.

With 6 of these years’ working almost exclusively in the health industry. Over this time, she has become very experienced in the nuances across APRA, My Aged Care and NDIS applying this knowledge to now be highly regarded when it comes to Health marketing and business strategy.

Sami’s experience isn’t just limited to the health sector, she first began cutting her teeth in the wine industry, by forging a path for a state-based company expanding into the national market. It was not long after she was approached to run a national business with a growing export market. This added an international layer to her lens on business and marketing.

Along with her lived experience in the business world comes her experience as a state based and national non-executive board director in the NFP space for over 6 years.

Sami thrives on advocacy work in the paediatric and health sector. In her downtime you will find her in the backyard with her family.


Fav podcast: ‘Shameless’ By Shameless Media

Lucy completed a Bachelor of a marketing and communication at the University of South Australia in 2018, during her final year of study she joined Blanche Box as an intern.

Lucy’s three years of on-the-job experience has also included working at Food South Australia in digital communications homing in on her studies of content & copywriting. Where she was responsible for state-based communications with their internal and external stakeholders via edms, social channels and promotional communication.

Lucy loves a challenge and especially enjoys deep diving into the digital landscape. She is the first point of call for all your digital questions and implementation.

When Lucy doesn’t have her BB hat on you can find her exploring the state with her friends or playing netball for her hometown of Riverton.


Fav podcast: ‘The Megyn Kelly Show’ by SiriusXM

Amy is our in-house graphic designer, and she brings 25 years of industry experience to Blanche Box. Starting out her career in Adelaide at a well-known Graphic Pre-Press business she worked with a wide range of advertising agencies and completed her qualifications. Since then, Amy has lived and worked in Melbourne for large creative firms and for corporate businesses, such as ANZ.

Amy’s invaluable experience has allowed her to move her career to freelancing and building her own clientele. With her strong network Amy has worked with colleagues across Australia and even on international projects.

When Amy is not behind the computer bringing your ideas to life she can be found with a book in hand or watching her sons play soccer.