Create a strategy that could be implemented inside of 12 months prior to Koorongee opening. Recruit and mentor a Marketing and Communications officer to execute the strategies and build greater brand awareness in the local community and sector.

Client: Glenview

Category: Marketing & Communication Strategy

Period of Engagement: 6 Months

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PHASE 1
Deep dive into the business with the executive team to have a holistic understanding of the offering and current communications, position of the brand and the capabilities of human capital within the organisation.
PHASE 2
Develop a strategic plan that addresses the pain points and clearly defines the actions and tactics that are needed to achieve the goals set by the CEO and board.
PHASE 3
Assist in recruiting and mentoring a Marketing and Communications officer to implement the strategic marketing and communications plan.

RESULT: Strategy delivered on time and to a high standard. Brand awareness achieved along with business partnerships and healthy referral systems to ensure sustainability in the aged care & disability sector.