Create a brand name that encompasses the values of the client. Create visual brand assets to assist with that communication but still leaves room for evolution.
Create a format in which the course can be delivered in a user friendly, easily accessible and timely format. Engage web developers to start the e-commerce site. Direct and engage audio recordings and editing. Create worksheets for the purchases.
Direct brand asset photoshoot for website, social platforms and marketing collateral.
RESULT: Creation of a logo/tagline that reflects the offering, an e-commerce website for ease of purchasing for both the client and purchaser. Professional recording of 9 audio chapters, creation of worksheets/resources to support the audio. Social media channels were also set up to help spread awareness.